Following User Pathways: Cross platform and mixed methods analysis in social media studies (Workshop).

Hall, Margeret, Mazarakis, Athanasios, Peters, Isabella, Chorley, Martin, Caton, Simon, Mai, Jens-Erik and Strohmaier, Markus (2016) Following User Pathways: Cross platform and mixed methods analysis in social media studies (Workshop). Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems . pp. 3400-3407. DOI 10.1145/2851581.2856500.

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Social media and the resulting tidal wave of available data have changed the ways and methods researchers analyze communities at scale. But the full potential for social scientists (and others) is not yet achieved. Despite the popularity of social media analysis in the past decade, few researchers invest in cross-platform analyses. This is a major oversight as 42% of Online Social Media users have multiple social media accounts. Missing are the models and tools necessary to undertake analysis at scale across multiple platforms. Especially promising in support of cross-platform analysis is the mixed method approach (e.g. qualitative and quantitative methods) in order to better understand how users and society interacts online. The workshop 'Following User Pathways' brings together a community of researchers and professionals to address methodological, analytical, conceptual, and technological challenges and opportunities of cross-platform, mixed method analysis in social media ecosystems.

Document Type: Article
Research affiliation: Kiel University > Kiel Marine Science
OceanRep > The Future Ocean - Cluster of Excellence
Kiel University
Refereed: Yes
Open Access Journal?: No
DOI etc.: 10.1145/2851581.2856500
Projects: Future Ocean
Date Deposited: 09 May 2018 11:34
Last Modified: 23 May 2019 08:50

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