Olbrich, Roland, Quaas, Martin and Baumgaertner, Stefan (2014) Personal Norms of Sustainability and Farm Management Behavior. Sustainability, 6 (8). pp. 4990-5017. DOI 10.3390/su6084990.

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Abstract

We empirically study personal norms of sustainability, conceptualized according to the norm-activation theory and operationalized under the notion of strong ecological-economic sustainability. Our case study is commercial cattle farming in semi-arid rangelands of Namibia, a system that is subject to extensive degradation. Using survey data, we characterize farmers' personal ecosystems and income norms, study their determinants, and analyze their impact on actual management based on the dual-preferences model. We find that ecosystem and income norms are heterogeneous across farmers and independent from each other. Furthermore, farmers with better environmental and financial farm conditions have more demanding norms. We find no evidence for a significant impact of norms on actual management, which provides an explanation for the observed degradation of the system.

Document Type:	Article
Additional Information:	Times Cited: 1 Quaas, Martin/C-4220-2012 Quaas, Martin/0000-0003-0812-8829 0 1
Keywords:	personal norms; norm-activation theory; sustainability; dual-preferences model; semi-arid rangelands; commercial cattle farming
Research affiliation:	OceanRep > The Future Ocean - Cluster of Excellence > FO-R03 Kiel University Kiel University > Kiel Marine Science OceanRep > The Future Ocean - Cluster of Excellence > FO-R06 OceanRep > The Future Ocean - Cluster of Excellence > FO-R02
Refereed:	Yes
Open Access Journal?:	Yes
Publisher:	MDPI
Projects:	Future Ocean
Date Deposited:	30 Mar 2015 12:35
Last Modified:	23 Sep 2019 22:01
URI:	https://oceanrep.geomar.de/id/eprint/28088

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